Opportunities in Digital Marketing for Travel & Hospitality industry

Hi all, Today I am going to write my blog post on the opportunities emerged with the advancement of Digital media for an organization in Travel & Hospitality industry. As we all know the Social Media and Mobile have made lot of our works easier than earlier. Today all of us have at least engaged with one social media network and nobody is going to visit the company for the information search.

So for the Travel & Hospitality industry there are lots of opportunities emerged with the social media & mobile applications. As I said earlier first point is nobody visits to the company locations but still search information and compares them. Consumers can use the technology to make easier to search and reserve their travel destination. They can get information from the Blogs, Facebook, Twitter, and YouTube and review the gathered information relevant to the tourism, traveling and hospitality sites. Most of the customers are using the above platforms to find special offers and deals, plan their dreamy journey, gather advices.

The opportunity via social media is still exist even though the journey is over. As the consumers are uploading their images and videos of the journey, update status on social networks on their feeling, share information about the organization, destination, experience, some might write blogs on their trips. Others can read on where to stay and what to do, see and share post-vacation photos and the stories.

This is small pie chart on what the women do during travel,

On mobile the companies like Airlines, Hotels, Resorts, car rental companies and travel guild services are very much active. Companies let the customers to search information and book travel arrangements. Tasks like trip management, flight checking, hotel checking, checking of schedules,reading reviews and using location-based social networks like Foursquare to connect with friends.

There are lot of opportunities can be identified through digital media for an organization in Travel & Hospitality Industry and companies can gain lot of advantages from them towards their success.

Have a nice day!