PPC : Pay Per Click Advertising

Hi Everyone, today I am going to tell you about PPC (Pay Per Click) Advertising and how a company can do it to gain advantages towards them.

So what is PPC?

Pay-Per-Click Advertising is a technique which the companies pay for each click, based on the keywords. According to Wikipedia it can be simply defined as “the amount spent to get an advertisement clicked.” This advertising can be purchased by three common ways,

1. CPC - Cost Per Click

2. CPM - Cost Per Impressions

3. CPA - Cost Per Action

Next,

Why most companies use Google Adwords?

It is quite simple, because Google is the Search engine Giant in everywhere. And also Lower CPC and better conversation.

Let me show you the place where the companies can display within the search engine. Here the Organic results comes under SEO, Search Engine Optimization. PPC ads displayed at first and beside of the search page. PPC faster than SEO as it takes longer time to obtain position at the top of the search engine results page.

   

How to do a PPC Campaign?

1. Setting Budgets


2.  Keyword Research

Get to know your keyword from Tools & Analysis. It will show you the keywords what the customers will search for you. There is also an advanced Options to categorize the specific Location & Language relevant to your target audience. Selecting the better option from the suggested keyword based on Competition and monthly searches.

3. Drafting the Campaign

Writing the PPC ad text in a creative way by emphasizing on getting attraction from the customers. I am taking Ayurveda Spa as an example for writing a copy of Ad text.

Headline: Need to relax your Mind & Body? Ayurveda Nayana
Description Line 1: Healthy treatments for your body in 1 Hour
Description Line 2: 10% Discount & Free Health Advices
Display URL: www.ayurvedanayana.com 


4.Set a Match type with your preferance
Broad Match - Ad will appear in any way of order what the customers are typing
Exact match - Ad will only appear in the order you are setting
Phrase Match - Ad will appear within the phrase entered by the audience if it is on the set order
negative Match -  Ad will not appear on the set order, it will able attract the non-users of the company

5.Defining and publishing the PPC ad based on the set budget.

So at last ,
Why PPC?

It can generate traffic within a very short period. If the company used the Search Engine Strategy effectively it will enhance the advantage of it. Best thing is it can measure the real cost for advertising through this.

So it's easy to get attraction from the audience to our web page if we correctly done keyword Research and write effective and creative copy of ad. I hope you gain some fruitful insights from this article.

Have a nice day!